The vision behind Heroncrest

After years of searching for the perfect location to settle down and realize their dreams, Robert T. Murphy III and Beau Garland Reynolds stumbled upon their diamond in the rough: 20 beautiful, lake-side acres in Elm Springs.  Four years, and a lot of sweat equity, later they are ready to share their vision for Elmdale Estate and its first new structure: Heroncrest.

As frequent attendees of charitable, cultural and social events, Robert and Beau noticed gaps in location, scale and amenities with the existing venue offerings here in NWA.  In creating Heroncrest, they sought to construct a facility exquisitely tailored to meet the needs of our community while also supporting the growing philanthropic, artistic and cultural efforts of the region.  They saw an opportunity to deliver a space that allowed for a curated experience for both event industry professionals and a discerning clientele; their labors summarized in a concise mantra: “We Do Extraordinary Everyday™.”

Throughout Heroncrest’s three years of design and development, every aspect of the project has been thoughtfully considered with constant feedback from engineers, acoustic consultants, architects, interior designers, lighting experts, environmental specialists, caterers, and event experts. Comprising over 14,000 square feet of conditioned indoor space, this new building will be the fourth largest event venue in Northwest Arkansas. Its size, though, is just one of the many noteworthy attributes of this masonry, steel and glass marvel.  Flooded with natural light, this jewel is an airy, spacious, environmentally conscious perch affording panoramic views on the north shore of Lake Elmdale…a flexible space, equally equipped to host an intimate wedding or a nationally touring musical act.

Heroncrest is an expression of both Robert and Beau’s passion for this community and their desire to blend nature and the architectural heritage of this region into one building and countless experiences.